
Content & Customer Strategy Specialist - Remote
Hi there!
We are looking for an experienced content writer with a gift for documenting the customer experience and generating tailored copy that drives results. The Content & Customer Strategy Specialist will be instrumental in building strategies, writing content in various formats, and working across all channels to ensure one seamless story is delivered.
You have 3-5 years of experience (Preferably Agency-Side) developing flawless content and customer strategies across multiple industries.
About Enilon:
Enilon is a work-from-anywhere digital marketing agency headquartered in Fort Worth, TX and founded in 2005. We take our work seriously and partner with our clients to deliver data-driven, consumer-focused digital programs.
About You:
What motivates you:
- You’re a problem solver at heart and like to turn complicated ideas into simple stories
- You know how to pull insights from data and communicate those insights clearly
- You love finding the perfect tone and voice that will bring customers to movement
- You’re committed to being an excellent teammate
- You love to work with cross-discipline marketing and stakeholder teams to drive planning, customer-focused marketing mix, and deliver world-class programs
About the position expectations:
Content 75% Focus
- Develop creative and compelling content that supports the client’s business goals
- Create content specifically driven toward targeted objectives; i.e., increasing brand awareness, search visibility, promotion, and lead nurturing
- Strong concept development and exceptional writing and communication skills
- Organize and oversee projects from concept to completion
- Understand digital content strategy and content marketing and its copy requirements
- Full knowledge of SEO best practices, keyword research, and development
- Ability to develop and write content outlines, research relevant topics and organize
- Ability to understand and digest data, and use insights to create personalized content
- Create effective content (short, long, and medium form) including website copy, Emails, resource guides, whitepapers, blog posts, articles, video scripts, storyboards, and digital ads
- May assist in presenting work and ideas clearly to internal teams and potentially clients
- Turn complex topics into simple, easy-to-understand content
- The ability to adapt writing to different tones and styles
- Ad copy for Pay-Per-Click experience also a plus
Consumer Strategy 25% Focus
- Creating Buyer Personas
- Customer Journey Mapping
- Competitive Landscape Analysis
- Content Consumption Pattern Recognition
- Content Gap Analysis
- Retention Strategies
- Performing detailed audits/research into our client, industry, and competitors
- Evolving and Optimizing ideas to align with brand goals, objectives, and consumer needs
- Identifying and developing solutions for the client’s brand objectives based on consumer research, insights, and data
- Structuring and presenting recommendations to clients
- Participating in new business activity by providing research/intel on companies and markets
Your experience:
- BA/BS degree or equivalent working experience in Marketing, Advertising, business, or related field
- 3-5 years of Marketing Strategy/Content experience
- Ability to write content for multiple audiences
- Detail-oriented and an excellent problem-solver. Can multi-task and juggle many simultaneous priorities
- Experience within various marketing specialties or consulting for digital marketing services
- Mastery of basic marketing principles such as target segmentation, category value proposition, and brand strategy
- Strong communication skills and presentation skills
- The ability to work and thrive in a fast-paced, rapidly changing work environment
- Experience working with executives and other senior-level leaders, including media members and creative team
- Experience working in collaboration with account and project managers
- Strong interpersonal, written, and verbal communication skills
- Ability to maintain a positive, professional demeanor at all times
- Strong attention to detail
- Ability to work autonomously in a remote working environment
- You must have a reliable home-office or remote working space available for focused
Benefits and Culture:
- Work from anywhere in the U.S.
- Competitive pay
- Excellent Health Benefits. Benefits start the first day of the month after the hire date
- Matching 401k up to 4%
- 10 Paid holidays per year
- Unlimited PTO
- Daily dedicated “do not disturb” time for everyone
- Strong Life/Work balance philosophy
How To Apply
If you are interested and meet the requirements above, please click the link below to apply. You will be asked to fill out a 2-question survey and upload your resume.
portal.cultureindex.com/public/survey/general/AA6F270000