Content & Customer Strategy Specialist - Remote

Hi there!

We are looking for an experienced content writer with a gift for documenting the customer experience and generating tailored copy that drives results. The Content & Customer Strategy Specialist will be instrumental in building strategies, writing content in various formats, and working across all channels to ensure one seamless story is delivered.

You have 3-5 years of experience (Preferably Agency-Side) developing flawless content and customer strategies across multiple industries.

About Enilon:

Enilon is a work-from-anywhere digital marketing agency headquartered in Fort Worth, TX and founded in 2005. We take our work seriously and partner with our clients to deliver data-driven, consumer-focused digital programs.

About You:

What motivates you:

• You’re a problem solver at heart and like to turn complicated ideas into simple stories
• You know how to pull insights from data and communicate those insights clearly
• You love finding the perfect tone and voice that will bring customers to movement
• You’re committed to being an excellent teammate
• You love to work with cross-discipline marketing and stakeholder teams to drive planning, customer-focused marketing mix, and deliver world-class programs

About the position expectations:

Content 75% Focus

• Develop creative and compelling content that supports the client’s business goals
• Create content specifically driven toward targeted objectives; i.e., increasing brand awareness, search visibility, promotion, and lead nurturing
• Strong concept development and exceptional writing and communication skills
• Organize and oversee projects from concept to completion
• Understand digital content strategy and content marketing and its copy requirements
• Full knowledge of SEO best practices, keyword research, and development
• Ability to develop and write content outlines, research relevant topics and organize
• Ability to understand and digest data, and use insights to create personalized content
• Create effective content (short, long, and medium form) including website copy, Emails, resource guides, whitepapers, blog posts, articles, video scripts, storyboards, and digital ads
• May assist in presenting work and ideas clearly to internal teams and potentially clients
• Turn complex topics into simple, easy-to-understand content
• The ability to adapt writing to different tones and styles
• Ad copy for Pay-Per-Click experience also a plus

Consumer Strategy 25% Focus

• Creating Buyer Personas
• Customer Journey Mapping
• Competitive Landscape Analysis
• Content Consumption Pattern Recognition
• Content Gap Analysis
• Retention Strategies
• Performing detailed audits/research into our client, industry, and competitors
• Evolving and Optimizing ideas to align with brand goals, objectives, and consumer needs
• Identifying and developing solutions for the client’s brand objectives based on consumer research, insights, and data
• Structuring and presenting recommendations to clients
• Participating in new business activity by providing research/intel on companies and markets

Your experience:

• BA/BS degree or equivalent working experience in Marketing, Advertising, business, or related field
• 3-5 years of Marketing Strategy/Content experience
• Ability to write content for multiple audiences
• Detail-oriented and an excellent problem-solver. Can multi-task and juggle many simultaneous priorities
• Experience within various marketing specialties or consulting for digital marketing services
• Mastery of basic marketing principles such as target segmentation, category value proposition, and brand strategy
• Strong communication skills and presentation skills
• The ability to work and thrive in a fast-paced, rapidly changing work environment
• Experience working with executives and other senior-level leaders, including media members and creative team
• Experience working in collaboration with account and project managers
• Strong interpersonal, written, and verbal communication skills
• Ability to maintain a positive, professional demeanor at all times
• Strong attention to detail
• Ability to work autonomously in a remote working environment
• You must have a reliable home-office or remote working space available for focused

Benefits and Culture:

• Work from anywhere in the U.S.
• Competitive pay
• Excellent Health Benefits. Benefits start the first day of the month after the hire date
• Matching 401k up to 4%
• 10 Paid holidays per year
• Unlimited PTO
• Daily dedicated “do not disturb” time for everyone
• Strong Life/Work balance philosophy

How To Apply

If you are interested and meet the requirements above, please click the link below to apply. You will be asked to fill out a 2-question survey and upload your resume.

portal.cultureindex.com/public/survey/general/AA6F270000